NeoCon 2024 | annual trade show and exhibition for the commercial interior design industry

Role: Senior Graphic Design Lead

It’s all a matter of perspective.

Each year, Clarus fully reimagines its Chicago Merchandise Mart showroom for NeoCon, one of the largest commercial interior design events in the country.

For NeoCon 2024, Clarus leaned into the idea that glass is never just glass. The concept played with visual illusions and shifting viewpoints to challenge how attendees think about what glass can do and where it can live. The showroom became an experience, not just a display.

Deliverables‍ ‍  • Showroom Design  • Product Design  • Interactive Design  • Print Collateral  • Digital Assets