NeoCon 2023 | annual trade show and exhibition for the commercial interior design industry

Role: Sole Graphic Designer

Biophilic design meets surreal fantasy.

Each year, Clarus fully reimagines its Chicago Merchandise Mart showroom for NeoCon, one of the largest commercial interior design events in the country.

For NeoCon 2023, Clarus brought an Alice in Wonderland inspired world to the Chicago Merchandise Mart. Every touchpoint, from invitations to the showroom floor, was designed to pull attendees into the concept before they ever walked through the door.

Deliverables‍ ‍  • Digital Assets  • Invitations  • Billboard  • Print Collateral