EDspaces 2025 | The Education Market Trade Show
Role: Senior Graphic Design Lead
From lecture hall to locker room.
For EdSpaces 2025, the challenge was showing how far one product could stretch across a single institution. The answer was a fictional university, built out across two halves of the booth: academics on one side, athletics on the other. Two environments with completely different energy, held together by one cohesive brand.
Deliverables • Tradeshow Booth Design • Product Design • Print Collateral
Interchangeable Glass Frame
A glass frame built around swappable inserts, so the same piece can shift from wayfinding to class announcements to custom branding without ever coming off the wall. I designed a set of inserts for the booth to show the range, letting visitors pull them in and out and see how one frame adapts to whatever a space needs.
The Graffiti Station
A glass faux-brick wall that turned the outside of the booth into something people could actually touch. Part product demo, part interactive moment, it invited attendees to leave their mark and pulled traffic in from the show floor before they ever stepped inside.
